An urban development project which is growing and growing, with a brand that grows with it.
Its no exaggeration to say that Viertel Zwei is Viennas most successful urban development project. We were privileged to give this forward-looking 2005 business site a Viennese-inspired name (Viertel Zwei is not only a nod to the location of Viennas second district, but also means 1.15pm in Viennese dialect).
The concept not only focuses on quality of life and work, but also brings a variety of different architectural styles together in harmony around a lake. These colourful buildings and the lively, creative design inspired us to create a colourful, flexible system logo. The office tower "Hoch Zwei", has become a component of the logo, just as "Biz Zwei", "Rund Vier" or the lake H Zwei O.
4,000 people currently enjoy the often elusive work-life balance. The next expansion phase the "Viertel Zwei Plus will see the creation of space for a further 5,000 people by 2017. This phase will be exactly in the style of the existing Viertel Zwei with breathtaking architecture for offices, micro-apartments, student flats and ingenious city condos near the green expanse of the Prater park.
We have been with Viertel Zwei right from the groundbreaking we originally developed the brand, name, logo and communication as Freude - Hagmann und Zündel Werbeagentur and with the new building phase we can show that the corporate design can grow with a project in the truest sense.
See also: talking design