The symbiosis of old and new.
Lorünser Sporthotel is synonymous with effortless luxury. This is appreciated by certain crowned heads, who are transformed into ordinary guests when they come here, just like the other regulars. Our challenge was to redevelop the corporate design while still doing justice to the existing elements. The newly created visual world coexists harmoniously with the traditional; it embraces what is there and gives it a new interpretation - this approach is also behind the hotel's charm. Modern but cosy corner seating sits side by side with the classic parlour with its 18th century furnishings. The Lorünser has taken great care to blend together the traditional and the contemporary with painstaking detail and a flair for materials - this was also the inspiration for the new logo, the corporate design and the homepage which is so critical for the hotel.