A brand is born from a classic campaign idea.
Together with Brainds we developed a communication idea for Saalfelden Leogang which suddenly turned into something much bigger. The clients' dream was a campaign which would consistently communicate the region along with all of its products and services. We took the existing lion, which was already well-known, and revamped it completely by turning it into a label. This made it possible to brand both the Steinernes Meer and relaxation in the truest sense of the word. In this way, the communication, merchandising, events and everything which Saalfelden Leogang has to offer grew together from the very beginning - into a single, powerful brand.
We developed the brand for Brainds and Saalfelden Leogang used it from 2007 to 2011.