Saying it with hand signals in Belarus.
Privet is the prepaid product for Belarusian provider Velcom. In the course of developing the new corporate design for Velcom we also had the opportunity to redevelop the privet brand. The goal was to update the visual identity to strengthen privet's association with Velcom, while keeping the existing symbol of the hand. Privet is a form of greeting just like hallo, so a waving hand is a completely appropriate image; in the name of consistency we turned the hand into the main element of all communication. The corporate design is uncomplicated, immediate and young - just like the product itself.
Zuendel Branding developed the corporate design including communication for the executive advertising agency Demner Merlicek und Bergmann.