The Innsbruck municipal enterprises are simply one.
We invest a lot of passion and energy in the idea that the corporate design alone can transmit a brands story. The Innsbruck municipal enterprises (Kommunalbetriebe) provide energy, water, district heating and waste treatment and are therefore an invisible but crucial part of the everyday life of Tyrols residents. We transformed the i into a 1, thereby not only conveying the claim of a market leader, but also the benefits of an all-in-one organisation and simplicity. This idea was easy to smuggle into everyday communication completely in the spirit of perfect 1nfrastructure. The German word Energie became Energ1e and responsible waste treatment became Recycl1ng. Tirol transformed into T1rol and a single corporate design suddenly became Communicat1on.
We developed the new corporate design, the logo and the resultant communication concept for Brainds.
See also: talking design