Ich bin ich - I am me.
A full 16 months before Apple launched "me", Zuendel Branding presented the "Ich" brand for a comparable product. "Ich" was a mobile platform for organising data and one-click publishing, basically the alter ego of a combination of "cloud" and "virtual network", an example of the mobile operator one's incredible farsightedness in 2006.
Unfortunately, "Ich" was never realised, but we feel the public deserves a little glimpse of it. After all, if Steve Jobs liked the same idea much later on, we think we're entitled to feel a smidgen of pride.
See also: naming