broadband + abroad = abroadband
It's great when you can sum up a product's benefits so quickly. A first glance at A1 Telekom Austria's first international brand tells you exactly what it is: broadband for when you're abroad. The product is not the only thing that works quickly and simply in more than 60 countries - the name does too.
Zuendel Branding developed the name, corporate design, logo, literature and communication.
See also: naming