When Telecom Liechtenstein AG and Mobilkom Liechtenstein become "One", the design pretty much creates itself.
The new communication company has become the clear number 1 in Liechtenstein and is the only company to offer landlines, mobile telephony, internet and TV from a single source - reason enough to incorporate One into its name.
The responsibility for the Principality (de: F├╝rstentum) of Liechtenstein and the characteristic national pride were reasons to keep the name FL1.
The visual DNA of the two companies came together to form a new brand which convincingly unites the best of both worlds.
We worked together with Schindele brand communication to develop the new positioning and visual evolution as well as the fusion of the two brands.