As you know, Tirol is in the midst of very high mountains.
Their peaks are as tart as the oscillating sound waves of Welle 1 hits. Why not stage music and mountains along this common aesthetic angle. Bisch ka Tiroler - bisch ka Mensch, Not from Tirol - not on Eyelevel. is the somewhat harsh credo of the people in Tirol. Luckily Welle 1 softens this statement a little: Bisch a Tiroler - bisch a Hit.
Thanks to our roots in nearby Vorarlberg we could translate the dialect and the Tirol soul into a new corporate design, including logo and communication, with ease and humour.