Lounge FM quite simply stands for relaxation ...
and we were able to translate this tone and image of the brand 1:1 in the design and communication approach.
In a hectic advertising environment, generous oases can offer a moment of peace and relaxation - the design is just as gentle as the music played; it bears little resemblance to advertising and proves that soft sounds can often have a much greater impact than loud noise.
We added a calming wave to the existing logo, facilitating a much more relaxed approach to branding.
The corporate design, visual branding and communication are by Zündel, while the accompanying soundtrack is naturally from Lounge FM.
See also: talking design