Radio broadcasts music into and through the air.
The program of Bird Radio is meant to be just as airy. Light-hearted. Poetic. Music is pure luck. And luck is a bird, as an Austrian saying tells us. No wonder that a bird few over when we thought about a promising name. And soon we came up with the unique visual of a murmuration that sparlings draw in the evening air when gathering in autumn.
Birds embody many of the programmed features, they stir our longings, they fascinate - and they make music! Naming, corporate design and logo literally flew on the Zündel Branding desk. About time that Bird Radio hatches from the egg!
See also: naming