Radio broadcasts music into and through the air.
The program of Bird Radio is meant to be just as airy. Light-hearted. Poetic. Music is pure luck. And “luck is a bird”, as an Austrian saying tells us. No wonder that a bird few over when we thought about a promising name. And soon we came up with the unique visual of a murmuration that sparlings draw in the evening air when gathering in autumn.

Birds embody many of the “programmed” features, they stir our longings, they fascinate - and they make music! Naming, corporate design and logo literally flew on the Zündel Branding desk. About time that Bird Radio hatches from the egg!

See also: naming