Opposites can also become a brand.
The little word "nächst" (German for nearby, next, beside) is more than justified here as it quickly and simply communicates the idea of this project through its geographic location. No other building is closer to Vienna's St. Stephen's Cathedral, and the site itself brings opposites together into an exceptional whole. This is exactly where the charm of the building lies: tradition beside modernity, peace beside bustle, ecology beside economy. A passage has created a new public space, linking up two of the first district's busiest corners: Lugeck beside Wollzeile. We were able to depict the connecting function of "nächst" in an unmistakable visual.
We developed the property for BIG (Bundesimmobilien Gesellschaft) in its entirety, from naming right through to communication for Viennabrand.
See also: naming