one was a brand with many faces:
Over the course of eight years business clients and private customers were always addressed in a single language - their own. Simple, unpretentious, honest, Austrian.
The examples below show the consistent results we achieved with the one brand for eight years - as does the market research. From the very start, one was perceived as Austria's most appealing mobile network brand, which was precisely the goal of our communication.
one was present in every medium every day. This involved almost 200 TV ads, billboards, hard-hitting trade advertising, packaging, providing support to over 40 shops, merchandising, tradeshow stands, staff communication, media concepts and, and, and...
Here you can see a small showcase of print and film - click here to see more spots on youtube.

We handled one's corporate design, logo and classic communication from 1998 to 2002 for DMC - Design for Media and Communication; and then until 2007 as Freude - Hagmann und Zündel.
(for more see one branding case study)

one smile: old sport
(Agency: Freude - Hagmann und Zündel, Filmproduction: Neue Sentimental)
one SMS: silence is golden
(Agency: Freude - Hagmann und Zündel, Filmproduction: Neue Sentimental)
one coverage: bull's eye
(Agency: dmc, Filmproduction: Neue Sentimental)
one compass: orientation guide
(Agency: Freude - Hagmann und Zündel, Filmproduction: Neue Sentimental)
one MMS: best friends
(Agency: Freude - Hagmann und Zündel, Filmproduction: Neue Sentimental)
(Photos by Peter Calvin, Markus Rössle, Udo Titz and Wolfgang Zac)