Quality from a single cast.
Cast iron fittings might sound abstract and a bit boring. But Frischhut is absolutely essential. Without their man-sized valves, no energy flows from dams, and no drinking water reaches households. The fact that you never actually see the product is the visual idea of the brand. There’s a clear sign to highlight hidden qualities: The '*'.

This way, the benefits of the product and brand can be communicated quickly and easily, and most importantly, made visible. It works efficiently for B2B externally and charmingly internally. Every employee guarantees water quality or the necessary water pressure for firefighting brigades. Handling such high pressure only works with cast iron - this indestructible material also becomes the flexible verbal brand anchor.

'Aus einem Guss' means 'cast in one piece'. And in German it literally stands for perfect, homogeneous quality. So Frischhut claims 'Quality cast in iron.' Or: 'Reliability cast in iron.' Even: 'Careers cast in iron.' …
This way, hidden qualities become visual highlights, communicable in a cohesive manner, and a hidden champion steps confidently into the spotlight.
We truly wanted to showcase the incredible efforts of the employees. Here, 1,500-degree hot steel is heroically cast into fittings and refined and tested with countless impressive manual steps until it magically delivers drinking water from our taps.
(Special thanks to Klaus Vyhnalek (www.vyhnalek.com), who fearlessly transformed the “witch’s kitchen” into an impressive visual world.)
We were able to cast a brand strategy, complete with corporate design, claiming, and communication in iron. Under high pressure across all touchpoints.
*Thx.

See also: talking design
www.frischhut.de