To understand your body, all you have to do is listen.
The bloom Lab is a simple, at-home interpreter that clearly translates your body’s needs. And those needs couldn’t be more different—from the perfect fitness plan to fertility tracking, therapy support, or disease prevention. Your body actually knows exactly what it needs—and bloom recognizes and explains it.
Even the brand’s visual concept harmonizes mind and body. The name bloom itself contains two hidden circles—symbols that can be brought into harmony. These synchronized circles shape not just the corporate design but also the industrial design, forming the foundation of the lab itself and its interactive, communicative control panel.
With Listen to Your Body Talk, we’ve transformed the product’s benefit into a classic claim—one that tells the story of the entire brand communication, right down to the visual world.

Together with Hannes Aigner, we not only synchronized the mind and body of the brand, but also the complete design from the logo to the packaging to the easy listening interface.

See also: talking design
See also: world of images
www.bloomdiagnostics.com