Branding at the speed of light.
Magenta and Meridiam are investing a huge amount of money in Austria’s infrastructure – we’re putting a lot of love and energy into a corporate design to explain the topic quickly and easily.
The given name “Alpen Glasfaser” was rather bulky – making us even more determined to create a simple logo. We simply combined a mountain as the “A” for the Alps with a cable as the “G” for fiber optics (In German these are called "Glasfaser") – all done in the design language of the parent company, Meridiam. And we seamlessly integrated this newly created letter into the house font and the communication concept. This way, we achieved multiple goals with one brand – and all at first glance – almost at the speed of light.

www.alpenglasfaser.at