Airwin means entertainment and mobile fun - so the mix of Air and Win translates this one to one.
No one is better at personifying communication than Airwin, as it playfully personifies with its (first) name (Erwin - pronounced Airwin - is a common first name in German). Anyone can be Airwin - it doesn’t matter where you are or who you’re with. Airwin organises mouse races which you can bet on live. Users who carefully follow the racing-mouse breeding via social media can really rake it in.
Airwin offers every kind of gambling technology you can think of - you can bet on the weather or on whether Bode Miller will go out in the first or second round.
Airwin translates the outdated idea of a game of chance with a sign of the times - seriousness is out, Airwin is in.
Everything is allowed as long as it’s fun. This idea of entertainment on mobile devices inspired us to produce all of the classic communication using just a smartphone - admittedly this is not an exceptional achievement given the quality of modern smartphone cameras, but it creates a real buzz right from the production phase. Letters which have been cut out by hand and which swing from strings become animated logos; the soundtrack was, of course, composed on a mobile phone.
Airwins name, positioning, logo, corporate design and various production ideas are by Zündel Branding - hopefully soon the right communication will be too.
See also: naming