Palmers Home
After the rebranding of the legendary Palmers brand, we were also able to prove that both the brand strategy and brand design of the "old new brand" are perfectly equipped for the finest brand extensions.

Bed linens and towels are almost as intimate as lingerie, making Palmers Home a truly fitting product line extension. Palmers' communication in the 80s was bold and iconic for all of Austria – star photographers like Herb Ritts showcased lingerie with top models like Naomi Campbell or Cindy Crawford . We used the same trick to prove how emotional and sensual even home textiles can be portrayed. Palmers sells the best towels and bedings in the world. You can only tell that story with confidence: With internationally renowned photographer Wolfgang Zac and models Anna Kuen and Juan Milan, the glamour and boldness of the old days were brought into the new millennium. Home textiles can be shown as truly sexy – as long as they're the best in the world … and from Palmers.

We crafted the brand strategy, design, and campaign together with Rosebud. Special thanks go to Nicolas Faymann for his courage and vision.
And a huge thanks to Zacland for the best pictures in the world.

See also: brand-reanimation