Management Club: Connecting Leaders.
The mission of the Management Club is clearly stated: We connect Austria’s top leaders.
The new design should and can express this just as clearly.
Thanks to social networks, the themes of connecting and sharing have a distinct symbol – the well-known share icon. This can be easily integrated with the logo and used as a highly flexible key visual.
In this way, the Management Club not only connects the brightest minds with one another but also positions itself as a link between science and industry or as a mediator between business and politics.
The key visual can also visually represent the club’s three core ambitions: inspire / inform / connect, and explain them without many words.
Thus, the club’s concept, brand, and communication framework have been merged into a consistent design system.

See also: talking design
www.managementclub.at