L+L+Idea
Ludescher+Lutz pour their heart+soul into their architecture. While this may apply to many other architects as well, at L+L, the + holds much more significance. Their work consistently demonstrates that multiple dimensions must be interconnected. Projects clearly gain added value when important parameters are combined: culture+landscape, or region+craftsmanship. This makes the designed space more authentic, credible, and therefore more livable.
The bridge that L+L master like few other architectural firms connects region and craftsmanship. L+L consider good craftsmanship to be the best decoration of all. They honor the established building culture and continue to develop it. Regionally traditional details have a practical background: the materials are available, the techniques are learned, and the result is always durable and ecologically sensible. Therefore, maintaining contact with local craftsmen is highly valued, and the design and implementation are perceived more as a unified whole. Like the architecture of Ludescher+Lutz, the corporate design never resorts to flashy effects but subtly and confidently highlights the added value of their work and projects, making them shine even more.
We had the privilege of designing and realizing the concept and implementation of branding+strategy+design+communication for Ludescher+Lutz.


See also: talking design
www.ludescherlutz.at