“Creating value together”
“Creating value together” is the mission we proudly crafted for Bauconsult with full conviction. We’ve been working with the Bauconsultants since 2015, and not only deeply appreciated the incredibly collaborative teamwork, but we also turned it into the core idea of the brand. While the first redesign was more of a classic visual upgrade, in 2024 we got to infuse it with a true mission—not just visually.
We translated the DNA of the original brand into Bauconsult’s unique selling proposition. In this industry, brand values like reliability, trust, and teamwork are often overused buzzwords—but at Bauconsult, they’re genuinely lived.
The collaborative bar elements work perfectly as a team, clearly represent growing value, and become a bold signature element with a consistent communication framework. This impact resonates both externally and internally. As a result, the brand strategy and identity work as inspiring team players, fully aligned with the mission to create the promised value together.
It’s a great example of how even in tougher industries, a brand can become a kind of lovebrand—and the founders even promised to get the brandmark tattooed. (We’ll provide proof here soon! :-)

See also: talking design
www.bauconsult.com