Bee Pure is not the name – its the agenda.
Croatian company Hedera has developed a new, all-natural method of "producing" propolis. The name Bee Pure immediately conveys the client benefits and advantages of propolis; the design communicates the quality of this valuable bee product. Thanks to Bee Pure's antiviral and antibacterial properties as well as its anti-oxidant effects, we no longer fear even the most virulent of Vienna's flu waves.
Propolis and pollen courtesy of the busy Croatian bees; naming, corporate design, logo and packaging courtesy of Zuendel Branding.

www.bee-pure.com
See also: naming